【耀读书第270期】盛景网联彭志强《极简增长》：存量经济时代，如何实现极简增长？
<div align="center"><p class="MsoNormal" align="center" style="margin-right: -8.9pt;"><b><span style="mso-spacerun:'yes';font-family:微软雅黑;mso-bidi-font-family:'Times New Roman';color:rgb(0,0,128);mso-ansi-font-weight:bold;mso-bidi-font-weight:normal;
font-size:14.0000pt;mso-font-kerning:1.0000pt;">开奖啦！</span></b>恭喜以下网友抢中有奖楼层：</p><p class="MsoNormal" align="center" style="margin-right: -8.9pt;">@穿靴子的猫 @怎么可以ci萝卜 @梅花凌寒独自开 </p><p class="MsoNormal" align="center" style="margin-right: -8.9pt;">@xiaomao029 @宋宏伟 </p><p class="MsoNormal" align="center" style="margin-right: -8.9pt;"><font color="#ff00ff">1月27日前都可以来曲江文化大厦17层线下领</font></p><p class="MsoNormal" align="center" style="margin-right: -8.9pt;"><font color="#ff00ff">或者快递哦~快递请将地址姓名电话发送至小耀同学微信</font></p><p class="MsoNormal" align="center" style="margin-right: -8.9pt;"><b><span style="mso-spacerun:'yes';font-family:微软雅黑;mso-bidi-font-family:'Times New Roman';
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font-size:14.0000pt;mso-font-kerning:1.0000pt;">盛景网联创始人</span></b><b><span style="mso-spacerun:'yes';font-family:微软雅黑;mso-bidi-font-family:'Times New Roman';
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color:rgb(0,0,128);mso-ansi-font-weight:bold;mso-bidi-font-weight:normal;
font-size:14.0000pt;mso-font-kerning:1.0000pt;">中国创新事业的研究者、实践者</span></b><b><span style="mso-spacerun:'yes';font-family:微软雅黑;mso-bidi-font-family:'Times New Roman';
color:rgb(0,0,128);mso-ansi-font-weight:bold;mso-bidi-font-weight:normal;
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font-size:12.0000pt;mso-font-kerning:1.0000pt;">南京诺唯赞生物科技股份有限公司创始人、董事长</span><span style="mso-spacerun:'yes';font-family:微软雅黑;mso-bidi-font-family:'Times New Roman';
color:rgb(255,0,0);font-size:12.0000pt;mso-font-kerning:1.0000pt;">曹林</span><span style="mso-spacerun:'yes';font-family:微软雅黑;mso-bidi-font-family:'Times New Roman';
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font-size:12.0000pt;mso-font-kerning:1.0000pt;">中欧国际工商学院战略学教授</span><span style="mso-spacerun:'yes';font-family:微软雅黑;mso-bidi-font-family:'Times New Roman';
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font-size:12.0000pt;mso-font-kerning:1.0000pt;">正和岛总编辑</span><span style="mso-spacerun:'yes';font-family:微软雅黑;mso-bidi-font-family:'Times New Roman';
color:rgb(255,0,0);font-size:12.0000pt;mso-font-kerning:1.0000pt;">陈为</span><span style="mso-spacerun:'yes';font-family:微软雅黑;mso-bidi-font-family:'Times New Roman';
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color:rgb(0,0,128);mso-ansi-font-weight:normal;mso-bidi-font-weight:bold;
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font-size:12.0000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></b></p><p class="MsoNormal" align="center" style="margin-right: -8.9pt;"><b><span style="mso-spacerun:'yes';font-family:微软雅黑;mso-bidi-font-family:'Times New Roman';
color:rgb(0,0,128);mso-ansi-font-weight:normal;mso-bidi-font-weight:bold;
font-size:12.0000pt;mso-font-kerning:1.0000pt;">中国科协原党组成员、书记处书记</span><span style="mso-spacerun:'yes';font-family:微软雅黑;mso-bidi-font-family:'Times New Roman';
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font-size:12.0000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></b></p><p class="MsoNormal" align="center" style="margin-right: -8.9pt;"><b><span style="mso-spacerun:'yes';font-family:微软雅黑;mso-bidi-font-family:'Times New Roman';
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font-size:12.0000pt;mso-font-kerning:1.0000pt;"><font face="微软雅黑">君联资本联席首</font><font face="微软雅黑">/席投资官、董事总经理</font></span><span style="mso-spacerun:'yes';font-family:微软雅黑;mso-bidi-font-family:'Times New Roman';
color:rgb(255,0,0);font-size:12.0000pt;mso-font-kerning:1.0000pt;">王俊峰</span><span style="mso-spacerun:'yes';font-family:微软雅黑;mso-bidi-font-family:'Times New Roman';
color:rgb(0,0,128);mso-ansi-font-weight:normal;mso-bidi-font-weight:bold;
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color:rgb(0,0,128);mso-ansi-font-weight:normal;mso-bidi-font-weight:bold;
font-size:12.0000pt;mso-font-kerning:1.0000pt;">香港科技大学终身教授、博士生导师</span><span style="mso-spacerun:'yes';font-family:微软雅黑;mso-bidi-font-family:'Times New Roman';
color:rgb(255,0,0);font-size:12.0000pt;mso-font-kerning:1.0000pt;">王文博</span><span style="mso-spacerun:'yes';font-family:微软雅黑;mso-bidi-font-family:'Times New Roman';
color:rgb(255,0,0);font-size:12.0000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></b></p><p class="MsoNormal" align="center" style="margin-right: -8.9pt;"><b><span style="mso-spacerun:'yes';font-family:微软雅黑;mso-bidi-font-family:'Times New Roman';
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font-size:12.0000pt;mso-font-kerning:1.0000pt;"><font face="微软雅黑">用友网络董事长兼</font><font face="微软雅黑">CEO</font></span><span style="mso-spacerun:'yes';font-family:微软雅黑;mso-bidi-font-family:'Times New Roman';
color:rgb(255,0,0);font-size:12.0000pt;mso-font-kerning:1.0000pt;">王文京</span><span style="mso-spacerun:'yes';font-family:微软雅黑;mso-bidi-font-family:'Times New Roman';
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color:rgb(0,0,128);mso-ansi-font-weight:normal;mso-bidi-font-weight:bold;
font-size:12.0000pt;mso-font-kerning:1.0000pt;">场景实验室创始人、场景方法论提出者</span><span style="mso-spacerun:'yes';font-family:微软雅黑;mso-bidi-font-family:'Times New Roman';
color:rgb(255,0,0);font-size:12.0000pt;mso-font-kerning:1.0000pt;">吴声</span><span style="mso-spacerun:'yes';font-family:微软雅黑;mso-bidi-font-family:'Times New Roman';
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color:rgb(0,0,128);mso-ansi-font-weight:normal;mso-bidi-font-weight:bold;
font-size:12.0000pt;mso-font-kerning:1.0000pt;">财经作家、巴九灵创始人</span><span style="mso-spacerun:'yes';font-family:微软雅黑;mso-bidi-font-family:'Times New Roman';
color:rgb(255,0,0);font-size:12.0000pt;mso-font-kerning:1.0000pt;">吴晓波</span><span style="mso-spacerun:'yes';font-family:微软雅黑;mso-bidi-font-family:'Times New Roman';
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color:rgb(0,0,128);mso-ansi-font-weight:normal;mso-bidi-font-weight:bold;
font-size:12.0000pt;mso-font-kerning:1.0000pt;">原中关村管委会副主任、原中关村发展集团总经理、中关村独角兽企业发展联盟理事长</span><span style="mso-spacerun:'yes';font-family:微软雅黑;mso-bidi-font-family:'Times New Roman';
color:rgb(255,0,0);font-size:12.0000pt;mso-font-kerning:1.0000pt;">宣鸿</span><span style="mso-spacerun:'yes';font-family:微软雅黑;mso-bidi-font-family:'Times New Roman';
color:rgb(0,0,128);mso-ansi-font-weight:normal;mso-bidi-font-weight:bold;
font-size:12.0000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></b></p><p class="MsoNormal" align="center" style="margin-right: -8.9pt;"><b><span style="mso-spacerun:'yes';font-family:微软雅黑;mso-bidi-font-family:'Times New Roman';
color:rgb(0,0,128);mso-ansi-font-weight:normal;mso-bidi-font-weight:bold;
font-size:12.0000pt;mso-font-kerning:1.0000pt;"><font face="微软雅黑">北京大学信息技术高等研究院首</font><font face="微软雅黑">/席经济学家、北京大学原副校长</font></span><span style="mso-spacerun:'yes';font-family:微软雅黑;mso-bidi-font-family:'Times New Roman';
color:rgb(255,0,0);font-size:12.0000pt;mso-font-kerning:1.0000pt;">张国有</span><span style="mso-spacerun:'yes';font-family:微软雅黑;mso-bidi-font-family:'Times New Roman';
color:rgb(0,0,128);mso-ansi-font-weight:normal;mso-bidi-font-weight:bold;
font-size:12.0000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></b></p><p class="MsoNormal" align="center" style="margin-right: -8.9pt;"><b><span style="mso-spacerun:'yes';font-family:微软雅黑;mso-bidi-font-family:'Times New Roman';
color:rgb(0,0,128);mso-ansi-font-weight:normal;mso-bidi-font-weight:bold;
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color:rgb(255,0,0);font-size:12.0000pt;mso-font-kerning:1.0000pt;">张鹏</span><span style="mso-spacerun:'yes';font-family:微软雅黑;mso-bidi-font-family:'Times New Roman';
color:rgb(0,0,128);mso-ansi-font-weight:normal;mso-bidi-font-weight:bold;
font-size:12.0000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></b></p><p class="MsoNormal" align="center" style="margin-right: -8.9pt;"><b><span style="mso-spacerun:'yes';font-family:微软雅黑;mso-bidi-font-family:'Times New Roman';
color:rgb(0,0,128);mso-ansi-font-weight:normal;mso-bidi-font-weight:bold;
font-size:12.0000pt;mso-font-kerning:1.0000pt;">金沙江创投主管合伙人</span><span style="mso-spacerun:'yes';font-family:微软雅黑;mso-bidi-font-family:'Times New Roman';
color:rgb(255,0,0);font-size:12.0000pt;mso-font-kerning:1.0000pt;">朱啸虎</span><span style="mso-spacerun:'yes';font-family:微软雅黑;mso-bidi-font-family:'Times New Roman';
color:rgb(0,0,128);mso-ansi-font-weight:normal;mso-bidi-font-weight:bold;
font-size:12.0000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></b></p><p class="MsoNormal" align="center" style="margin-right: -8.9pt;"><b><span style="mso-spacerun:'yes';font-family:微软雅黑;mso-bidi-font-family:'Times New Roman';
color:rgb(0,0,128);mso-ansi-font-weight:normal;mso-bidi-font-weight:bold;
font-size:12.0000pt;mso-font-kerning:1.0000pt;">深圳传音控股股份有限公司创始人、董事长</span><span style="mso-spacerun:'yes';font-family:微软雅黑;mso-bidi-font-family:'Times New Roman';
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font-size:12.0000pt;mso-font-kerning:1.0000pt;">联袂推荐！</span><span style="mso-spacerun:'yes';font-family:微软雅黑;mso-bidi-font-family:'Times New Roman';
color:rgb(255,0,0);mso-ansi-font-weight:normal;mso-bidi-font-weight:bold;
font-size:12.0000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></b></p></div><br></div><br><font face="微软雅黑"><font color="#800080"><span style="font-weight: 700;">【内容介绍】</span></font></font><br><div align="center"><font face="微软雅黑"><br></font></div><div style="text-align: center;"></div><div align="center"><p class="p" style="margin-top: 0pt; margin-bottom: 10.5pt; margin-left: 0pt; text-indent: 21pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><b><font size="3"><span style="font-family: 微软雅黑;">在经济增长放缓的背景下，许多企业家、创业者和经理人倾向于追求复杂性，认为这是推动发展的唯</span><span style="font-family: 微软雅黑;">/</span><span style="font-family: 微软雅黑;"><font face="微软雅黑">一途径</font></span></font></b></p><p class="p" style="margin-top: 0pt; margin-bottom: 10.5pt; margin-left: 0pt; text-indent: 21pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><span style="font-family: 微软雅黑;"><b><font size="3"><font face="微软雅黑">然而，这种做法往往导致企业分散注意力，陷入</font><font face="微软雅黑">“复杂性陷阱”，从而面临同质化竞争、“内卷”以及资源浪费等问题，最终可能导致企业的衰败</font></font></b></span></p><p class="p" style="margin-top: 0pt; margin-bottom: 10.5pt; margin-left: 0pt; text-indent: 21pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><span style="font-family: 微软雅黑;"><font face="微软雅黑" size="3"><b>盛景网联创始人彭志强在其著作《极简增长》中提出了不同的观点</b></font></span></p><p class="p" style="margin-top: 0pt; margin-bottom: 10.5pt; margin-left: 0pt; text-indent: 21pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><b><font size="3"><span style="font-family: 微软雅黑;"><font face="微软雅黑">基于</font>20多年的行业经验，他强调了简化业务模式的重要性，并提出了四</span><span style="font-family: 微软雅黑;">大</span><span style="font-family: 微软雅黑;">关键问题帮助企业聚焦核心：</span><span style="font-family: 微软雅黑;"><o:p></o:p></span></font></b></p><p class="p" style="margin-top: 0pt; margin-bottom: 10.5pt; margin-left: 42pt; text-indent: -21pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><!----><b><font color="#ff0000" size="3"><span style="font-family: Wingdings;">l</span><span style="font-family: 微软雅黑;">企业的核心客户到底是谁？</span><span style="font-family: 微软雅黑;"><o:p></o:p></span></font></b></p><p class="p" style="margin-top: 0pt; margin-bottom: 10.5pt; margin-left: 42pt; text-indent: -21pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><!----><b><font color="#ff0000" size="3"><span style="font-family: Wingdings;">l</span><span style="font-family: 微软雅黑;">核心客户的核心需求到底是什么？</span><span style="font-family: 微软雅黑;"><o:p></o:p></span></font></b></p><p class="p" style="margin-top: 0pt; margin-bottom: 10.5pt; margin-left: 42pt; text-indent: -21pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><!----><b><font color="#ff0000" size="3"><span style="font-family: Wingdings;">l</span><span style="font-family: 微软雅黑;">用什么核心产品来满足核心客户的核心需求？</span><span style="font-family: 微软雅黑;"><o:p></o:p></span></font></b></p><p class="p" style="margin-top: 0pt; margin-bottom: 10.5pt; margin-left: 42pt; text-indent: -21pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><!----><b><font size="3"><font color="#ff0000"><span style="font-family: Wingdings;">l</span><span style="font-family: 微软雅黑;">用怎样的核心销售系统完成核心产品的规模化销售？</span></font><span style="font-family: 微软雅黑;"><o:p></o:p></span></font></b></p><p class="p" style="margin-top: 10.5pt; margin-bottom: 0pt; margin-left: 0pt; text-indent: 21pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><span style="font-family: 微软雅黑;"><b><font size="3"><font face="微软雅黑">彭志强通过分析科技、电商、新能源等</font>20多个领域中的50多家国内外知名企业案例</font></b></span></p><p class="p" style="margin-top: 10.5pt; margin-bottom: 0pt; margin-left: 0pt; text-indent: 21pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><b><font size="3"><span style="font-family: 微软雅黑;">展示了如何运用“极简增长”的策略克服经营挑战，形成竞争优势。这本书不仅</span><span style="font-family: 微软雅黑;">能帮助</span><span style="font-family: 微软雅黑;">企业管理者和创业者</span><span style="font-family: 微软雅黑;">重塑认知</span></font></b></p><p class="p" style="margin-top: 10.5pt; margin-bottom: 0pt; margin-left: 0pt; text-indent: 21pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><b><font size="3"><span style="font-family: 微软雅黑;">以极简的方式带领企业实现良性发展</span><span style="font-family: 微软雅黑;">，也</span><span style="font-family: 微软雅黑;">能帮助</span><span style="font-family: 微软雅黑;">职场</span><span style="font-family: 微软雅黑;">人</span><span style="font-family: 微软雅黑;">提高工作效率</span><span style="font-family: 微软雅黑;">、形成核心竞争力</span></font></b></p></div><div align="center"><font color="#000"><font style="font-size: 10.45pt;"><font face="微软雅黑"><br></font></font></font><br><div align="left"><span style="font-weight: 700;"><font face="微软雅黑"><font size="4"><font color="#800080">【作者介绍】</font></font></font></span></div></div><br><div align="center"><br><div align="center"><font color="#000000" face="微软雅黑" size="4"><b>彭志强</b></font><br></div><div align="center"><font color="#000000" face="微软雅黑" size="4"><b><br></b></font></div><div align="center"><div align="left"><p class="MsoNormal" style="margin-left: 21pt; text-indent: -21pt;"><b><font color="#000000" size="3"><span style="font-family: 微软雅黑;"><font face="微软雅黑" style="">1.盛景网联董事长、盛景嘉成创投创始合伙人、中关村亚洲杰出企业家成长促进会会长、中国经济</font><font face="微软雅黑" style="">50人论坛企业家理事会理事。</font></span><span style="font-family: 微软雅黑;"><o:p></o:p></span></font></b></p><p class="MsoNormal" style="margin-left: 21pt; text-indent: -21pt;"><b><font color="#000000" size="3"><span style="font-family: 微软雅黑;"><font face="微软雅黑">2.中国创新事业的长期研究者、实践者，知名投资人，管理创投基金规模超过</font>130亿</span><span style="font-family: 微软雅黑;">元</span><span style="font-family: 微软雅黑;">，投资了德方纳米、国联股份、康龙化成、完美世界、分众传媒、汇通达、艺妙神州等</span></font></b><b style="text-indent: -21pt;"><font color="#000000" size="3"><span style="font-family: 微软雅黑;">众多明星</span><span style="font-family: 微软雅黑;">企业，</span><span style="font-family: 微软雅黑;">是中国、美国、以色列众多顶尖</span><span style="font-family: 微软雅黑;">科创</span><span style="font-family: 微软雅黑;">基金背后的投资人。</span></font></b></p><p class="MsoNormal" style="margin-left: 21pt; text-indent: -21pt;"><b style="text-indent: -21pt;"><span style="font-family: 微软雅黑;"><font color="#000000" style="" size="3">3.著有《变与不变》《卓越执行》《商业模式的力量》《生死转型》《低成本创新》等畅销书。</font></span></b></p></div></div><br></div><br><div align="center"><div align="left"><font face="微软雅黑"><font color="#008000">【购买链接】</font></font></div><div align="left"><font face="微软雅黑">京东：</font></div><div align="left"><div align="center"><div align="left"><a href="https://3.cn/-29JUqsJ ">https://item.m.jd.com/product/14614830.html</a><br></div></div></div><div align="left"><div align="left"><font face="微软雅黑">当当：</font></div><div align="left"><a href="http://product.m.dangdang.com/29815503.html?unionid=537-50 ">http://product.m.dangdang.com/29728811.html</a><font face="微软雅黑"><br></font></div></div><div align="left"><font face="微软雅黑"><font color="#008000"><br></font></font></div><div align="left"><font face="微软雅黑"><font color="#008000">【活动时间】</font></font></div><div align="left"><font face="微软雅黑">2024年12月25日——2025年1月1日</font></div><font face="微软雅黑"><br></font><div align="left"><font face="微软雅黑"><font color="#008000">【参与方式】</font></font></div><div align="left"><font face="微软雅黑"><font size="3">1、下载荣耀西安网最新客户端</font></font></div><div align="left"><font face="微软雅黑"><font size="3">Android下载地址：</font></font><a href="http://share.ixian.cn/wap/download/index">http://share.ixian.cn/wap/download/index</a></div><div align="left"><font face="微软雅黑"><font size="3">也可通过应用宝、豌豆荚、UC等应用市场直接进行升级</font></font></div><div align="left"><font face="微软雅黑"><font size="3">苹果版下载地址：</font></font><a href="https://apps.apple.com/cn/app/id1480664978">https://apps.apple.com/cn/app/id1480664978</a><font face="微软雅黑">，也可通过APP Store进行下载</font></div><div align="left"><font face="微软雅黑"><font size="3">2、在客户端的福利活动中的本帖内，以<font color="#ff0000">“跟着荣耀读好书+</font></font><font size="3"><font color="#ff0000">《极简增长》</font></font><font size="3"><font color="#ff0000">”</font><font color="#800080">跟帖</font>回复参与抢楼。</font></font></div><font face="微软雅黑"><br></font><div align="left"><font face="微软雅黑"><font color="#008000">【活动奖励】</font></font></div><div align="left"><font face="微软雅黑"><font size="3">获奖网友将会获得</font><font size="3"><font color="#ff0000"><span style="font-weight: 700;">《</span></font></font></font><span style="color: rgb(255, 0, 0); font-family: 微软雅黑; font-size: medium;">极简增长</span><font face="微软雅黑"><font size="3"><font color="#ff0000"><span style="font-weight: 700;">》</span></font></font><font size="3">一本。<br></font></font></div><div align="left"><font face="微软雅黑"><font size="3">(每人每个id仅限一次中奖机会，重复中奖无效，马甲抢楼无效)</font></font></div><div align="left"><font face="微软雅黑"><font size="3">活动奖品到货后会在帖内通知，请获奖网友于规定时间内来曲江文化大厦17层凭客户端抢中楼层截图领取奖品！</font></font></div><div align="left"><font face="微软雅黑"><font size="3">想第一时间获取活动信息，关注活动进度可添加<font color="#0000ff">小耀童鞋微信（ixian_cn）</font>申请加入<font color="#0000ff">“嗨玩！荣耀西安”</font>活动微信群。</font></font></div><font face="微软雅黑"><br></font><div align="left"><font face="微软雅黑"><font color="#008000">【中奖楼层】</font></font></div><div align="left"><font face="微软雅黑"><font size="3">总楼层数的20%，40%，60%，80%，100%（四舍五入）</font></font></div></div><p></p> 跟着荣耀读好书+《极简增长》 跟着荣耀读好书+《极简增长》 跟着荣耀读好书+《极简增长》 跟着荣耀读好书+《极简增长》 跟着荣耀读好书+《极简增长》 跟着荣耀读好书+《极简增长》 跟着荣耀读好书+《极简增长》 跟着荣耀读好书+《极简增长》 跟着荣耀读好书+《极简增长》 跟着荣耀读好书+《极简增长》 跟着荣耀读好书+《极简增长》 跟着荣耀读好书+《极简增长》 跟着荣耀读好书+《极简增长》 跟着荣耀读好书+《极简增长》